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I’m not quite sure where I stand on this issue. But here’s a quick example:

Do a search for “enigmo” on Appbeacon :
http://appbeacon.com/search.php?query=enigmo&search=1

You get a whole lot of results for other apps. So, in some cases, you could assume that people trying to find Enigmo might get diverted to another app and possibly never buy Enigmo.

However, it’s also possible that the users might see Enigmo mentioned in a competing app’s description and go investigate and eventually buy Enigmo.

So, it’s a double edged sword. I suspect the advantage might be to the competing app, but I don’t have any real facts to back that suspicion up.

The developer, that Erica mentioned in her article, is doing nothing more then spamming the Apple Store. He is listing a number of top 50 apps that have absolutely nothing to do with his card game.

It’s at best morally questionable.

Interesting that Erica mentions many high profile apps yet singles out one small independent (who by all accounts have made an excellent, original and well received game ) for recommending other apps they consider to be of good quality?

Seriously the narrow focus and heavy-handedness of this article doesn’t help anyone -least of all developers are all struggling to be seen in a very crowded store, where keyword searches are commonplace.

Last time I checked Erica’s opinion was just that, not a decree from on high. With zero helpful suggestions for improvement offered.

Next.

Mentioning “tetris” if you’re selling a tetris-like game is fine in my book. But many of these developers are re-creating the “Customers also bought…” list that Apple has already provided, and they’re adding the names of popular apps.

One developer’s app lists only 6 apps that customers also bought, but the developer has listed 31 unrelated app names in the description text. That’s just wrong.